LiveWell Dorset
Helping people adopt healthy habits.
LiveWell Dorset is dedicated to enhancing the health and wellbeing of Dorset residents, providing support on to adapt a healthy lifestyle, weight management, smoking cessation, and alcohol reduction.
They're here to make lasting, positive changes to the lives of individuals by guiding healthier choices and fostering a community of wellness across the county.
Our Strategy
Building trust with the audience.
We collaborated with LiveWell Dorset to expand their reach using targeted Google Ads campaigns that made their services known to the local community. Through a blend of tailored messaging and strategic placement, we built awareness, trust, and a positive brand perception among residents.
The results spoke volumes: month after month, LiveWell Dorset celebrated record-breaking contact rates from individuals seeking support, highlighting the powerful impact of a well-targeted, community-focused approach.
Results That Matter
+873% Monthly Conversions
Our adaptability and strategic changes allowed LiveWell Dorset to grow their average monthly sign-ups by 873% year on year. This was achieved without increasing their spend.
-73% Avg CPC
By reducing LiveWell Dorset's average cost per click (CPC), we were able to drive higher volumes of traffic at the same cost, which lead to a vast increase in conversions.
+98% Avg Conversion Rate
Year on year, our audience optimisation has allowed us to almost double the conversion rate of the adverts we are running on Google Ads.
In Their Own Words
"We have seen our digital marketing go from strength to strength under the stewardship of Lucky Penny. Our exposure has increased dramatically, enables us to reach and support more people to lead healthier lives whilst keeping costs competitive.
Having the Lucky Penny team managing our Google ad campaigns has been a game-changer."
Sally, Senior Marketing Manager at LiveWell Dorset
Contact
Looking to achieve similar results?
Looking to amplify your online business with digital marketing? Let’s talk about where you are now, where you want to be, and how we can help get you there. We’re all about bold ideas, smart strategies, and honest conversations. No jargon, no gimmicks - just a clear path to results that matter. Ready to see your brand shine? Let’s make it happen and make every click count.
