THE CREW BEHIND THE CLICKS
Our culture.
A CULTURE BUILT AROUND COLLABORATION
The best outcomes come from working side by side. From day one, we plug into your team and build together. Clear communication, shared wins, and a rhythm that gets results.
A CULTURE BUILT AROUND TRUST
We always do what’s best for you. If something doesn’t feel like the right move for your brand, we’ll challenge it. Your success is our North Star.
A CULTURE BUILT AROUND CREATIVITY
At Lucky Penny, creativity runs through everything we do, from strategy to scroll-stopping visuals to how we solve problems. We don’t just make things look good, we make them work hard, feel human, and stand out in all the right ways.
OUR ORIGIN STORY
Lucky Penny is more than just a name.
While traveling across Japan, we came across the 5 Yen coin, a symbol that represents connection, luck, and long-term relationships - everything that we feel is right when it comes to digital marketing.
That coin kicked off the idea for Lucky Penny, and it’s the heart of how we work: with care, collaboration, and a clear focus on results.
THE CREW
A team that clicks.
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ALI PUGLIANINI / PPC, STRATEGY, FOUNDER
The brain behind the brand. With 10+ years in PPC and digital strategy, Ali’s worked magic for big names like John Lewis & Partners, GHD, Dubai Airports and Bang & Olufsen. Big on ideas, bigger on making them happen - he’s the reason Lucky Penny exists.
RICH MOODY / CREATIVE DESIGN
Rich is our design ninja, bringing his dedication to Martial Arts across to the design world. With 15+ years of experience under his belt, he builds brands that not only look the part but leave a lasting impression. Visual storytelling? He’s fluent.
ADAM FOSTER / SEO, CONTENT
By day, he’s an SEO strategist. By night, he’s a pro wrestler. Adam’s helped brands like MyProtein and Muscle Food climb the SERPs with power bombs that blend both data and strategy. Expect organic rankings, and your eyebrows to raise.
ALEX BOWMAN / PPC, ANALYTICS
Known as The Ecom-Ranger, Alex is our go-to for performance-driven PPC pro. He specialises in helping scale eCommerce brands with top tier paid advertising campaigns that generate a kiack-ass ROAS. Think of him as your digital growth partner.
TOM GRIFFITHS / CONTENT SEO, AI
Tom’s our resident AI whisperer and SEO strategist. He blends smart search tactics with cutting-edge AI tools to help brands climb the rankings and stay there. Always curious, always learning, and always finding ways to make algorithms work harder for you.
MRS PEEPS & BIG BOOTY MO / CUDDLES, CHAOS
Our resident Maneki Nekos (lucky cats) and full-time good luck charms. their always around for a cuddle, occasional video call bomb, and a daily dose of calm chaos. We're very much team cat over here (don't worry we do love dogs also).
OUR VIBE AFTER 5
ESSPRESSO YOURSELF
The Coffee club.
You know what they say, less espresso, more depresso - which is why it's only good vibes here at Lucky penny. Some say success is in the strategy. We say it’s in the cup too. Coffee’s part of the culture here - and yes, we have favourites (and strong opinions).
Current coffee of choice:
◦ Ueshima Coffee Company, Tokyo Roast