PRIVACY POLICY
How we treat your data.
WHO WE ARE
Lucky Penny Click Co Ltd
Company Number: 15419558
Email: hello@luckypenny.co.uk
WHAT INFORMATION WE COLLECT
We collect the following types of information:
-
Contact Information: Name, email address, company name, and phone number (if you share it).
-
Project or Enquiry Details: What you tell us when you reach out via forms, emails, or during a discovery call.
-
Website Usage Data: Like most websites, we use cookies and analytics tools (such as Google Analytics) to collect data about your browsing behaviour — e.g. pages visited, time on site, device type, etc.
-
Marketing Preferences: If you sign up for updates, we store your preferences and communication history.
HOW WE USE YOUR INFORMATION
We only use your data when we have a lawful reason to do so. This includes:
-
Responding to enquiries or requests
-
Delivering services you’ve asked for
-
Improving our website and user experience
-
Sending you marketing content (if you’ve opted in)
-
Complying with legal obligations
We never sell your data. Ever.
OUR LEGAL BASIS FOR PROCESSING
Under UK GDPR, our legal bases include:
-
Consent: When you opt-in to marketing or contact us directly.
-
Contract: When we’re working with you or preparing to.
-
Legitimate Interests: When it helps us improve services or protect our business (e.g. analytics, fraud prevention).
-
Legal Obligation: For any regulatory or legal compliance.
HOW WE STORE & PROTECT YOUR DATA
We store data securely in password-protected systems with restricted access. Your data is kept only for as long as necessary — depending on the reason it was collected.
If you’re a client, we may retain data for up to 6 years to comply with legal or tax obligations. Otherwise, we periodically review and delete data we no longer need.
YOUR RIGHTS
You have full control over your data. Under GDPR, you can:
-
Request access to your data
-
Ask us to update or correct inaccuracies
-
Request deletion of your data
-
Withdraw consent at any time
-
Object to or restrict certain processing
-
Lodge a complaint with the UK’s Information Commissioner’s Office (ICO)
To do any of the above, just email hello@luckypenny.co.uk.
COOKIES
We use cookies to make the site work better, understand how it’s used, and improve your experience. These include:
-
Essential cookies for site functionality
-
Analytics cookies for performance tracking
-
Marketing cookies (only if you consent)
You can manage or disable cookies in your browser settings at any time.
THIRD PARTY SERVICES
We may use trusted third-party tools like Google Analytics, Meta (Facebook/Instagram), or email marketing providers to help us deliver services. They only access the minimum data needed and follow their own privacy standards.
LINKS TO OTHER SITES
Our site may link to external websites. Once you leave our site, we’re not responsible for their privacy practices — so we recommend reviewing their policies too.
CHANGES TO THIS POLICY
We may update this policy occasionally to reflect changes in how we work or changes in the law. The latest version will always be published here.
CONTACT US
Got a question about your data or this policy?
Drop us a line at hello@luckypenny.co.uk - we're happy to chat it through (no legalese required).