TEAMWORK MAKES THE DREAM WORK
Our approach.
A BETTER WAY TO WORK
We don’t believe in the old client–agency divide. At Lucky Penny, we roll up our sleeves and work with you, not just for you.
From sharing ideas to tackling challenges head-on, it’s a partnership built on trust, energy, and a clear focus on results. When we combine your knowledge of your brand with our digital know-how, that’s when the real magic happens, and that’s how we win, together.
MASTERS OF THE CLICK SPACE
The platforms to make you shine.
DIFFERENT BY DESIGN
We didn’t set out to build a traditional agency. We built something better. Our six principles are the foundation of who we are and how we work - with each other and with you.
OUR SERVICES
Built for e-commerce. Backed by strategy.
SCROLL →
OUR KAIZEN MENTALITY
Progression is king.
We believe in constant, steady progress, because in e-commerce, standing still means falling behind.
We follow the Kaizen principle: small, meaningful improvements that stack up to big results. It’s not just about launching campaigns - it’s about learning, testing, tweaking, and pushing things forward every single day. Because progress isn’t a phase. It’s the whole game.
LIFT-OFF, THE LUCKY PENNY WAY
1.
Sync Up
We start by syncing with your team, products, and goals - so we’re building from a place of real understanding. No surface-level intros here, just proper alignment from day one.
2.
Dial In
We audit your platforms, tracking, creative, and performance to spot quick wins and long-term opportunities. This is where we clean house and set a solid foundation for growth.
3.
Switch On
From your campaigns to ads, audiences to tracking - this is when everything gets built, tested, and prepped for launch. It’s fast, focused, and completely tailored to your brand.
4.
Level Up
We go live and start learning straight away - optimising, refining, and pushing results from the very first click. It’s not about doing more, it’s about doing what works.
MEETINGS & LIVE REPORTING
Stay in the loop, in real time.
You’ll never be left guessing how your campaigns are performing, you’ll already know.
With regular video check-ins, quick phone catch-ups, and a real-time dashboard showing your key performance data, you’re always in the know and part of the process.
We keep things clear, collaborative, and fully transparent, just the way digital marketing should be.
VIRTUAL HUGS
Words from our partners.
SCROLL →
WILDRIDE TODDLER CARRIERS
LINDSEY, UK MARKETING MANAGER
"Lucky Penny's insights, strategies, and attention to detail have played a pivotal role in optimising our paid advertising efforts, resulting in tangible growth and increased sales across multiple brands. More than just a service provider, from the outset, they seamlessly integrated themselves into our team, offering not only their professional guidance but also a genuine commitment to our success."
NITE WATCHES
ROGER, MANAGING DIRECTOR
"Working with Lucky Penny for the past eight months has been a genuine pleasure. The service provided by Ali and Tom has been responsive, easier to manage, more effective, and more affordable than our previous agency without ever compromising on professionalism. If you want energy and infectious enthusiasm in your business, Lucky Penny is the team for you."
DECORATING CENTRE ONLINE
MATT, DIRECTOR
"The team at Lucky Penny are much more than just a service provider. From the outset, they seamlessly integrated themselves into our team, offering not only their professional guidance but also their genuine commitment to our success."
SNACKFULLY
MAGGIE, MARKETING MANAGER
"We have worked with Lucky Penny for over two years now through Snackfully and they have been invaluable in our new customer growth, transforming our PPC campaigns and offering their advice and knowledge in improvements across the whole business. I couldn't imagine not having them on our digital marketing team!"
LIVEWELL DORSET
SALLY, MARKETING DIRECTOR
"We have seen our digital marketing go from strength to strength under the stewardship of Lucky Penny. Our exposure has increased dramatically, enables us to reach and support more people to lead healthier lives whilst keeping costs competitive. Having the LP team managing our Google ad campaigns has been a game-changer."
RUMI.AI
TOM, MARKETING MANAGER
"Partnering with Lucky Penny has been a game-changer for Rumi.ai, transforming our advertising aspirations into tangible success stories. They masterfully curated a previous launch campaign that exceeded our expectations, generating thousands of quality leads and propelling our brand to incredible heights of web exposure."
MOVEMENT METHOD
TAYLOR, DIRECTOR
"I was really struggling to dial in what my business was was missing. Working closely with Lucky Penny highlighted some of the issues with my approach. They communicated the changes I needed to make and this has ultimately led my website driving in the clients I knew it could."
GOT QUESTIONS? WE'VE GOT THE ANSWERS
FAQ's.
E-commerce is our core focus, but we’re open to non-ecom brands if the fit feels right. If your business has digital ambitions and a product-led mindset, let’s have a chat and see if we click.
We’ll work with you to define the metrics that matter most - whether it’s ROAS, conversion rate, AOV, or something else entirely. Then we’ll build targets that align with your growth goals and go after them with everything we’ve got.
No off-the-shelf stuff here. We tailor everything to fit your goals, budget, and stage of growth. Whether it's a flexible monthly retainer or a project-based setup, we’ll find what works for you.
We’ll handle the heavy lifting, but we do love working closely with our clients. Think of us as part of your team - we’ll keep you in the loop, bring ideas, and always ask the right questions to keep things moving.
Yes! Strategy, creative, copy, optimisation - it’s all done by our in-house crew. No outsourcing, no handoffs, no crossed wires.
Absolutely. You can start with what you need now - whether that’s PPC, Meta ads, or a site audit, and we’ll build from there if and when it makes sense.
Simple. Drop us a message and we’ll set up a friendly, no-pressure chat to understand where you're at and how we can help. No jargon. No hard sell. Just a smart conversation to see if we’re a good fit.
