PROJECTS
ARMA BJJ.
PROOF IS IN THE PUDDING... OR IN THE CASE, THE RESULTS
70+
Over 70+ memberships within the first month.
-65%
Reduction in average cost per membership within the first month.
+825%
Increase in membership growth from month 1 to month 2.
1.14M
We created a buzz with over 1.14M ad impressions on Instagram and Facebook.
ADS THAT HIT THE SPOT
Creativity in action.
We worked closely with ARMA to help them make hard hitting ad creative that really put a choke hold on the audience, helping to drive the brand awareness site traffic.
OTHER PROJECTS
More success stories.
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OUR CHOSEN SERVICES
We collaborated with the ARMA BJJ team to build an authentic and impactful digital marketing strategy that worked with their budget.
Each part of the approach was based around their goals, allowing us to grow each area of their business effectively.
BUSINESS OVERVIEW
ARMA BJJ is redefining martial arts in London. Their Clapham based academy combines world-class Brazilian Jiu-Jitsu coaching with premium wellness facilities, from dojo mats and a gym to sauna, cold plunge, café, and co-working space. With champion instructors and an inclusive community vibe, ARMA BJJ is where performance meets belonging, on and off the mats.
THE CHALLENGE
Setting the scene.
ARMA BJJ were launching a premium new academy in Clapham and needed to build buzz fast. Their goal was simple: fill the mats, build a thriving community, and hit their ambitious membership targets right out of the gate. With a competitive London fitness market and a brand-new name to establish, every click had to count.
THE STRATEGY
Growing the right way.
We built a high-impact, highly visual ad strategy across Google Ads and Meta Ads to grab attention and convert interest into sign-ups. Our creatives leaned into ARMA’s unique blend of world-class coaching, inclusive culture, and premium wellness facilities, making it clear they weren’t just another BJJ gym. As momentum built, we extended campaigns into new offerings like Kids BJJ and Group PT, broadening their reach and community.
THE OUTCOME
Reflections on success.
ARMA smashed through their initial membership goals, filling classes faster than expected and cementing themselves as a standout name in London’s BJJ scene. With strong early growth, diverse classes, and a growing member base, they’ve set the foundations for long-term success, on the mats and beyond.
