PROJECTS
Snackfully
THE STRATEGY
A healthy approach.
We teamed up with Snackfully to launch a mix of visual, video, text, and shopping ads - built to sell snacks and still keep things lean with a healthy ROAS. Clear comms, strong creative, and consistent testing kept things moving (and crunching) in the right direction.
REFLECTION
Why it worked.
This was collaboration done right. By testing consistently and learning what their audience actually craved, we delivered campaigns that felt good, looked good, and converted even better.
SERVICES
The right tools for the job.
Shopping Ads
High-performing Google Shopping and PMAX campaigns that drove consistent, high-value sales and revenue.
Search Ads
Text driven campaigns that target the right keywords, reducing wasted ad spend and maximising results.
YouTube Ads
High impact visual ads on YouTube to help drive Snackfully's brand awareness, site traffic and website sales.
THE RESULTS
Big wins,
built together.
Snackfully saw strong, sustainable growth in both direct sales and subscription sign-ups. By staying flexible and working closely together, we built a performance-driven approach that just keeps delivering.
Average ROAS (return on ad spend)
6
Increase in yearly sales
X2
Average conversion rate
4.4%
ADS THAT HIT THE SPOT
Creativity in action.
SCROLL →
VIRTUAL HUGS
Testimonial.
"We have worked with Lucky Penny for nearly two years now through Snackfully and they have been invaluable in our new customer growth, transforming our PPC campaigns and offering advice and knowledge in improvements across the whole business.
We couldn't imagine not having them on our marketing team!"
THE CHALLENGE
Setting the scene.
Snackfully wanted to take a bigger bite out of the online snack world - boosting sales, increasing brand awareness, and growing their monthly snack box subscriptions across the UK.
