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PROJECTS

Snackfully.

THE CHALLENGE

Setting the scene.

Snackfully wanted to scale their growth in a competitive market where “healthy snacks” are everywhere but not always top of mind. They needed to cut through the noise, attract both office managers and individual snackers, and turn interest into repeat orders, all while staying true to their fun, wellbeing-first brand.

THE STRATEGY

Scaling the right way.

We dug into the data and built a full-funnel approach designed to drive awareness and conversions. From finely-tuned PPC search to impactful shopping campaigns, every click was built to showcase their value.

THE OUTCOME

Reflections on success.

Our approach got more eyes on Snackfully; more first-time customers trying out their snack boxes, more orders rolling in. By combining smart targeting with brand-led creative, we helped Snackfully boost their visibility, grow their customer base, and build momentum as the go-to name for healthier snacking in the UK.

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PROOF IS IN THE PUDDING... OR IN THE CASE, THE RESULTS

6 ROAS

Our adverts generated £6 for every £1 we spent.

2X

Increase in annual sales after launching our digital marketing strategy.

4.4%

Average conversion rate for our search and shopping campaigns.

100K

Shipped healthy snacks to over 100,000 snackers in the UK.

ADS THAT HIT THE SPOT

Creativity in action.

We worked closely with Snackfully to help them make mouth watering ad creative that looked and felt like their brand, helping to drive the awareness of the brand and the range of products across various platforms.

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TESTIMONIAL

Virtual hugs & kind words.

"We have worked with Lucky Penny for nearly two years now through Snackfully and they have been invaluable in our new customer growth, transforming our PPC campaigns and offering advice and knowledge in improvements across the whole business.

 

We couldn't imagine not having them on our marketing team!"

OUR CHOSEN SERVICES

We collaborated with the Snackfully team to build a bespoke digital marketing strategy that hit home run after home run.

 

Each part of the approach was based around their goals, allowing us to grow each area of their business effectively.

PPC advertising

We helped Snackfully boost sales and brand visibility through data-driven PPC campaigns that reached snack lovers when they were most ready to buy. Every click turned browsing into basket-filling.

Google shopping

Our Google Shopping campaigns put Snackfully’s product range front and centre, from healthy treats to office favourites using bid optimisation and strong ROAS targeting to drive consistent sales.

Paid social media strategy

We helped develop a paid social strategy that paired bold, crave-worthy creatives with precision audience targeting, boosting engagement, repeat purchases, and new customers discovering the brand

Creative strategy

We collaborated with Snackfully's design team to craft playful, scroll-stopping visuals that reflected their upbeat personality and love for great snacks, driving curiosity and clicks across every channel.

Digital strategy

By aligning campaigns with Snackfully’s wider business goals, we helped shape a digital strategy focused on profitable growth, efficient spend, and long-term brand awareness.

Data analysis

We continuously analyse campaign and audience data to uncover trends, optimise spend, and identify untapped opportunities. Every insight helped push Snackfully’s marketing performance to new heights.

OTHER PROJECTS

More success stories.

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GOT A PROJECT IN MIND?

Let's make every click count, together.

We’re genuinely excited to hear about what you’re building and would love to discuss how we can help. Book a free consultation with us - no commitment, just some good ol' strategy & a hot cup of coffee.

BUSINESS OVERVIEW

Fueling people with smarter snacking choices is what Snackfully is all about. From healthier snack boxes for busy offices to convenient deliveries for individuals, they’ve made it simple to swap out the usual vending machine fillers for something better. With a huge range of tasty, nutritious options and a passion for wellbeing, Snackfully are helping businesses and people snack happy, every day.

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