
PROJECTS
Snackfully.
THE CHALLENGE
Setting the scene.
Snackfully wanted to scale their growth in a competitive market where “healthy snacks” are everywhere but not always top of mind. They needed to cut through the noise, attract both office managers and individual snackers, and turn interest into repeat orders, all while staying true to their fun, wellbeing-first brand.
THE STRATEGY
Scaling the right way.
We dug into the data and built a full-funnel approach designed to drive awareness and conversions. From finely-tuned PPC search to impactful shopping campaigns, every click was built to showcase their value.
THE OUTCOME
Reflections on success.
Our approach got more eyes on Snackfully; more first-time customers trying out their snack boxes, more orders rolling in. By combining smart targeting with brand-led creative, we helped Snackfully boost their visibility, grow their customer base, and build momentum as the go-to name for healthier snacking in the UK.

PROOF IS IN THE PUDDING... OR IN THE CASE, THE RESULTS
6 ROAS
Our adverts generated £6 for every £1 we spent.
2X
Increase in annual sales after launching our digital marketing strategy.
4.4%
Average conversion rate for our search and shopping campaigns.
100K
Shipped healthy snacks to over 100,000 snackers in the UK.
ADS THAT HIT THE SPOT
Creativity in action.
We worked closely with Snackfully to help them make mouth watering ad creative that looked and felt like their brand, helping to drive the awareness of the brand and the range of products across various platforms.




TESTIMONIAL
Virtual hugs & kind words.
"We have worked with Lucky Penny for nearly two years now through Snackfully and they have been invaluable in our new customer growth, transforming our PPC campaigns and offering advice and knowledge in improvements across the whole business.
We couldn't imagine not having them on our marketing team!"
OUR CHOSEN SERVICES
We collaborated with the Snackfully team to build a bespoke digital marketing strategy that hit home run after home run.
Each part of the approach was based around their goals, allowing us to grow each area of their business effectively.
OTHER PROJECTS
More success stories.
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BUSINESS OVERVIEW
Fueling people with smarter snacking choices is what Snackfully is all about. From healthier snack boxes for busy offices to convenient deliveries for individuals, they’ve made it simple to swap out the usual vending machine fillers for something better. With a huge range of tasty, nutritious options and a passion for wellbeing, Snackfully are helping businesses and people snack happy, every day.






