LiveWell Dorset

PROJECTS

THE CHALLENGE

Launch in the UK.

LiveWell Dorset already had a great offline approach to their marketing, but wanted to push their digital presence and drive site traffic to help turn local interest into meaningful enquiries and conversions.

THE STRATEGY

Awareness & Growth.

Working closely with the LiveWell Dorset team, we ran a mixture of visual and text based digital ads that delivered on all fronts - boosting awareness, clicks, and conversions while keeping ad spend efficient to make the most of our efforts.

THE OUTCOME

Reflections on success.

Through regular testing and open collaboration, we fine-tuned our message to reach the right people with the right motivation. The result? Campaigns that connected, inspired, and delivered real value.

PROOF IS IN THE PUDDING... OR IN THE CASE, THE RESULTS

873%

Increase in monthly conversions since we began working together.

+98%

Increase in average conversion rate from their Google Ads.

-73%

Decrease in average cost per click.

+1,000

Over 1,000 lives changed from our advertising efforts,

TESTIMONIAL

Virtual hugs & kind words.

"We have seen our digital marketing go from strength to strength under the stewardship of Lucky Penny. Our exposure has increased dramatically, enables us to reach and support more people to lead healthier lives whilst keeping costs competitive.

Having the Lucky Penny team managing our Google ad campaigns has been a game-changer."

OUR CHOSEN SERVICES

We worked closely with the team at LiveWell Dorset to find the right digital marketing strategy to allow them to achieve their goals.

This gave us a platform to continuously build upon, growing their account structure and performance over the years.

PPC advertising

We helped LiveWell Dorset boost awareness and engagement through highly targeted PPC campaigns across Google and YouTube. Each campaign was designed to drive meaningful action, helping more people discover the support and tools available to improve their wellbeing.

Creative strategy

Our creative approach focused on bringing positivity and encouragement to every touchpoint while working within the brands guidelines. By blending impactful messaging with approachable visuals, we helped LiveWell Dorset communicate their purpose with clarity and warmth.

Digital strategy

We worked closely with LiveWell Dorset to build a data-informed digital roadmap, ensuring every campaign, message, and platform choice aligned with their mission to help people live healthier, happier lives.

Data analysis

Through continuous data analysis, we uncovered insights into audience behaviour, conversion trends, and campaign performance. These findings guided smarter decisions, stronger engagement, and better outcomes across all marketing activity.

GOT A PROJECT IN MIND?

Let's make every click count, together.

We’re genuinely excited to hear about what you’re building and would love to discuss how we can help. Book a free consultation with us - no commitment, just some good ol' strategy & a hot cup of coffee.

Get in touch

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BUSINESS OVERVIEW

Helping people live healthier, happier lives is at the heart of LiveWell Dorset. They provide free, practical support for anyone across Dorset who wants to move more, eat well, lose weight, or quit smoking. Through personalised coaching, expert advice, and a genuinely caring approach, they empower thousands of people every year to make positive, lasting changes to their wellbeing.