PROJECTS
Rake Online.
PROOF IS IN THE PUDDING... OR IN THE CASE, THE RESULTS
5.3 ROAS
Generated £5.30 for every £1.00 spent on Google Ads.
200%
We helped to increase sales by 200% from month 1 to 2.
3,000+
Increased active site users from 0 to 3,000 within the first month.
71
Launched 70+ ads across Google, Shopping, YouTube & Meta in month 1.
ADS THAT HIT THE SPOT
Creativity in action.
We worked closely with Rake Online to create a range of ad creatives that captured their brand, stylish, unique, and built for people seeking something different to the norm. From visuals to messaging, every piece was designed to resonate with their audience and highlight what makes Rake Online stand out. The result? More eyes on their products, more people clicking through, and more momentum for a brand on the rise.
OUR CHOSEN SERVICES
We worked closely with the Rake Online team to build a bespoke marketing strategy that matched their look, pushed their products, and resonated with their target audience.
OTHER PROJECTS
More success stories.
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TESTIMONIAL
Virtual hugs & kind words.
"The Lucky Penny team's dedication, expertise, and unwavering support have truly made a remarkable impact on our business. Their insights, strategies, and attention to detail have played a pivotal role in optimising our paid advertising efforts, resulting in tangible growth and increased sales."
THE CHALLENGE
Launch the brand.
Rake Online came to us as a brand-new business with big ambitions, to launch a new garden furniture brand that looked and felt unique. With no existing audience or online presence, the goal was clear: build a following, drive sales, and carve out a space for Rake in the competitive world of outdoor living.
THE STRATEGY
Awareness & Sales.
We built Rake’s digital presence from the ground up, developing a launch strategy that balanced brand storytelling with performance-driven campaigns. Through bold, design-led creative, targeted Meta Ads, and highly optimised Google Ads and Shopping activity, we introduced Rake to the right audience at the right time.
THE OUTCOME
Reflections on success.
Rake Online went from zero to generating real momentum fast, building a loyal social following, driving consistent sales, and establishing itself as a fresh voice in the outdoor furniture space. With strong early performance and a clear brand identity, Rake is now perfectly positioned for long-term growth, whatever the season.
BUSINESS OVERVIEW
Rake Online set out to redefine outdoor living with beautifully designed, all-season furniture that looks just as good in December as it does in July. Built on craftsmanship, comfort, and year-round style, Rake Online brings the indoors outside, helping people create spaces made for relaxing, entertaining, and living well, whatever the time of the year or weather.