PROJECTS
Nite Watches.
THE CHALLENGE
Setting the scene.
Nite needed to grow their direct-to-consumer sales in a crowded luxury watch market while strengthening brand recognition. Their goal wasn’t just more clicks, it was the right clicks: high-intent buyers who valued durability, performance, and design. They wanted to scale across channels while keeping their outgoings as low as possible.
THE STRATEGY
Scaling the right way.
We built a full-funnel approach designed to showcase Nite Watches to the right audience at the right time. From highly targeted Google Ads and Google Shopping campaigns to bold, creative-led Meta Ads, we drove traffic that converted. Our SEO strategy strengthened visibility in competitive search spaces, while our creative direction ensured visuals and messaging stayed true to Nite’s adventurous spirit. To tie it all together, we developed a clear, scalable business strategy, helping them push into new markets, grow brand awareness, and drive sustainable e-commerce growth.
THE OUTCOME
Reflections on success.
Nite Watches saw stronger visibility, hitting higher returns from both paid and organic traffic. Their bold brand positioning shone through, helping them stand out in a competitive space while driving more sales and repeat customers, all while reducing their ad spend. With performance dialled in and a long-term strategy in place, Nite are well-positioned to keep growing as the watch brand of choice for adventurers everywhere.
PROOF IS IN THE PUDDING... OR IN THE CASE, THE RESULTS
40%
Increase in Year On Year revenue since working with us.
-66%
Reduction in ad spend, while growing sales and revenue.
4.5 ROAS
On average, their ads generate £4.50 for every £1.00 spent.
2,000+
Since working together, we have helped illuminate over 2,000 wrists.
ADS THAT HIT THE SPOT
Creativity in action.
We worked closely with the NITE creative team to help them generate ad creative that looked and felt like their brand. By staying true to their branding and tapping into what really makes their customers tick (pun intended), we helped drive more traffic, more sales, and more momentum.
TESTIMONIAL
Virtual hugs & kind words.
"Working with Lucky Penny for the past eight months has been a genuine pleasure.
The service provided by Ali and Tom has been responsive, easier to manage, more effective, and more affordable than our previous agency without ever compromising on professionalism.
If you want energy and infectious enthusiasm in your business, Lucky Penny is the team for you."
OUR CHOSEN SERVICES
We worked closely with the team at Nite Watches to create a bespoke digital marketing approach that matched their energy, nailed their message, and delivered real results.
Every decision was shaped around their goals, from the first idea to the final outcome, proving that when strategy and creativity work hand-in-hand, good things happen.
OTHER PROJECTS
More success stories.
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BUSINESS OVERVIEW
Built for adventurers, Nite's tritium-illuminated watches are designed to thrive in the toughest conditions - rugged, reliable, and ready for anything. With premium quality, timeless design, and a community of wearers who push their limits, they’ve become the go-to for people who need more than just a watch, they need a companion built to last.