PROJECTS
OYOY Living Design.
4 ROAS
Generated £4.00 for every £1.00 spent on Google Ads.
2.77%
Achieved an average conversion rate of 2.77% on all ad channels.
-4%
We reduced the average CPC by 4% on Meta ads from their previous efforts.
726K
Boosted brand awareness by getting OYOY in front of over 726K Meta users.
ADS THAT HIT THE SPOT
Creativity in action.
We teamed up with the OYOY Living Design creative team to create a solid group of ads that captured their fun, happy brand while showcasing their great product range. From visuals to messaging, every piece was designed to resonate with their audience and highlight what makes OYOY Living Design unique.
OUR CHOSEN SERVICES
We worked closely with the OYOY Living Design marketing team to build a fully bespoke digital marketing strategy that matched their look, pushed their products, and resonated with their target audience.
TESTIMONIAL
Virtual hugs & kind words.
"Working with Lucky Penny has been a genuine game-changer for us. Their team doesn’t just bring expertise - they bring heart, real partnership, and an attention to detail that’s hard to find elsewhere.
Thanks to their thoughtful strategies and honest advice, our paid advertising hasn’t just improved, it’s driven real, measurable growth and boosted sales.
We feel truly supported every step of the way."
OTHER PROJECTS
More success stories.
SCROLL →
BUSINESS OVERVIEW
Founded in Denmark, OYOY Living Design are known for their timeless designs, playful minimalism, and Scandinavian aesthetic that brings warmth and personality to every space. When it came time to launch in the UK, OYOY turned to us to help introduce their beloved brand to a new audience, bringing Danish design sensibilities to British homes with style, charm, and a modern twist.
PROOF IS IN THE PUDDING... OR IN THE CASE, THE RESULTS
THE CHALLENGE
Launch the brand.
OYOY Living Design were ready to bring their iconic Danish homeware brand to the UK, but needed to introduce themselves to a completely new audience. The challenge? Build awareness, drive high-quality traffic, and turn British browsers into loyal customers, all while staying true to OYOY’s Scandinavian design roots.
THE STRATEGY
Awareness & Sales.
We created a multi-channel launch campaign that balanced brand storytelling with performance. Through Google Ads, Google Shopping, and Meta campaigns, we showcased OYOY’s beautiful, functional designs to the right audience at the right time. To boost awareness, we layered in YouTube Ads featuring visually rich creative that brought the OYOY lifestyle to life, turning interest into intent, and intent into sales.
THE OUTCOME
Reflections on success.
The UK launch made an instant impact. OYOY Living Design built strong brand visibility, generated consistent sales, and quickly grew a following of design-loving customers. By combining powerful creative with smart targeting, we helped them carve out their space in the UK homeware market, and set the stage for long-term growth.
