PROJECTS
Decorating Centre Online.
BUSINESS OVERVIEW
Decorating Centre Online aren’t your average paint shop. They’ve taken the traditional decorating store and reimagined it for the digital age, bringing a huge range of paints, wallpapers, and tools right to your fingertips. With expert know-how, standout service, and a passion for making decorating simple, they’ve become the go-to for DIYers and pros across the UK.
THE CHALLENGE
Setting the scene.
Decorating Centre Online came to us with a clear ambition: to become the go-to name for all things decorating. They wanted to boost their brand visibility, build serious trust with new customers, and drive more sales, all while standing out in a crowded market.
THE STRATEGY
Scaling the right way.
We started with a test-and-learn approach, trialling platforms and ad types to find what delivered the best results. As wins emerged, we scaled smartly - all while working closely with DCO to uncover new digital opportunities and hit every target, together.
THE OUTCOME
Reflections on success.
This one worked because we truly worked together. DCO brought the product knowledge and ambition; we brought the digital know-how and consistency. With weekly comms, a strong shared vision, and data that drives decisions, this has become one of our most rewarding long-term partnerships.
PROOF IS IN THE PUDDING... OR IN THE CASE, THE RESULTS
3,821%
Increase in weekly revenue since we started working together.
1,919%
Increase in weekly sales after launching our digital marketing strategy.
5.39%
Average conversion rate for PPC and Social Media advertising campaigns.
6+ years
We have been collaborating with DCO for over 6 years.
ADS THAT HIT THE SPOT
Creativity in action.
We worked closely with DCO to help them generate ad creative that looked and felt like DCO. From tone to timing, every creative hit home with their audience. By staying true to their brand and tapping into what really makes their customers click (literally), we helped drive more traffic, more sales, and more momentum.
OUR CHOSEN SERVICES
We worked closely with the DCO team to build a tailored approach that matched their energy, nailed their message, and delivered real results.
Every decision was shaped around their goals, from the first idea to the final outcome, proving that when strategy and creativity work hand-in-hand, great things happen.
TESTIMONIAL
Virtual hugs & kind words.
We have worked with Lucky Penny for a number of years and wouldn’t hesitate to recommend them for any aspect of digital marketing consultancy and support.
They have always approached our account in a proactive manner, researching thoroughly and reassessing our campaigns to ensure we get the correct mix to gain the best return on investment.
Their drive and positive mindset has made them a key partner to our business and it's great to have someone with their energy to continue to make our brand stronger."
