PROJECTS
Wildride.
THE CHALLENGE
Launch in the UK.
Wildride had already made a name for themselves across Europe, now it was time to take on the UK. The goal? Build brand recognition, grow trust, and boost sales both through their online store and retail stockists.
THE STRATEGY
Awareness & Growth.
We focused on a blend of brand awareness and direct-to-consumer growth. Through smart targeting on Google Shopping and scroll-stopping creative on Meta, we helped Wildride connect with the right audience at the right time, and turn curiosity into clicks.
THE OUTCOME
Reflections on success.
This was a true team effort. By working closely with Wildride, we learned what mattered most to their audience, and shaped campaigns that hit the mark. With creative that resonated and ads that converted, we helped launch Wildride as the go-to toddler carrier brand in the UK.
PROOF IS IN THE PUDDING... OR IN THE CASE, THE RESULTS
5.2 ROAS
Generated £5.20 for every £1.00 spent.
3X
Wildride saw their sales 3 X within the first year,
4%
Average CTR rate for PPC and Social Media advertising campaigns.
6+
Landed their products in over 6 UK retailers including John Lewis.
ADS THAT HIT THE SPOT
Creativity in action.
We worked closely with Wildride to create ad creatives that captured the spirit of their brand, stylish, adventurous, and built for parents on the move. From visuals to messaging, every piece was designed to resonate with their audience and highlight what makes Wildride stand out. The result? More eyes on their carriers, more parents clicking through, and more momentum for a brand on the rise.
TESTIMONIAL
Virtual hugs & kind words.
"Lucky Penny's dedication, expertise, and unwavering support have truly made a remarkable impact on our business.
Their insights, strategies, and attention to detail have played a pivotal role in optimising our paid advertising efforts, resulting in tangible growth and increased sales across multiple brands."
OUR CHOSEN SERVICES
We worked closely with the Wildride team to build a bespoke marketing strategy that matched their vibe, nailed their message, and delivered real growth.
Every decision was based around their goals, from the first idea to the final outcome, proving that when strategy and creativity work together, great things happen.
OTHER PROJECTS
More success stories.
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BUSINESS OVERVIEW
Wildride aren’t your average baby carrier brand. They’ve reimagined the toddler carrier for modern parents, creating a stylish, ergonomic design that’s as practical as it is eye-catching. Built for everyday adventures, whether it’s a walk through the park or a family holiday, they’ve quickly become the go-to choice for parents who want comfort, freedom, and a little extra flair.